Renewing the American Dream by Frank Islam, George Muñoz & Ed Crego
Ed Crego

Ed is the Managing Principal of CONSULT, LTD.  He has over thirty-five years of diversified and significant experience as a consultant in helping organizations transform themselves.   Ed is a recognized strategist, seminar leader and facilitator.   He is known as a “consultant’s consultant” and has earned a national reputation in the areas of customer loyalty, strategic and business planning, and change management. 

Ed has written and spoken extensively.  He has just co-authored:  Renewing the American Dream:  A Citizen’s Guide for Restoring Our Competitive Advantage. His most recent book prior to that was Customer-Centered Reengineering: Remapping for Total Customer Value.  He was a contributing author to the book, The Only Thing That Matters: Bringing the Power of the Customer Into the Center of Your Business, and co-author of Your Family Business:  A Success Guide for Growth and Survival.  Ed has also written three planning courses for the American Management Association:  How to Write a Business Plan; How to Implement a Business Plan; and, Strategic Planning for Entrepreneurial Businesses.

Ed’s clients span a wide variety of industries and range from closely held and entrepreneurial businesses to major public and private sector entities.  He has managed major projects and worked with organizations such as Motorola, John Deere, Jewel Foods, Osco Drugs, Brunos, Humana Health Care Plan Plans, Volkswagen, American Medical Association, National Automobile Dealers Association, National Institute for Metalworking Skills, and the U.S. Departments of Labor, Commerce and State. 

Ed has been a featured speaker for organizations such as the American Management Association, the Conference Board and the American Marketing Association.  He has been a member of the Family Firm Institute, the Planning Forum and the American Marketing Association.

Prior to founding Consult in 2003, Ed was Vice President, Consulting Services, for three years with a publicly traded information technology and management consulting firm.   He was a Managing Principal and Partner in a mid-size management consulting firm from l996-2001.  From 1991-1996, he was Managing Director of a company that he founded that specialized in customer-centered reengineering.  Ed has also been the National Director of Organizational Consulting for a major accounting and consulting firm and headed his own mid-size management consulting and training firm for more than a decade. 

 Ed received his M.A. and B.A. from the University of Illinois.